Monthly Archives: June 2015

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How Should Real Estate Agents Use Facebook?

Social media has emerged as a major platform through which professionals, individuals, institutions, businesses and companies can market their products. Real estate agents are learning the importance of using social media correctly to further their cause. However, a number of these agents feel scared by the emergence of social media. The agents would rather prefer meeting with their clients face-to-face and marketing what they have to offer. Social media makes it hard for the realtor to know his clients at a personal level, which is a very important aspect of how the agents prefer working. Social media should never scare any real agent.
When talking about social media, most people immediately think of Facebook. It is true that Facebook is the biggest of all social media platforms. Therefore, apart from his personal page, the realtor needs to open a professional page. If he prefers marketing his services through his personal page, the realtor should not feel condemned or consider this a wrong step. However, many realtors consider using their personal Facebook page or account as unprofessional. After opening a professional account on Facebook, the realtor should start engaging with his clients. He can do this through posting more information concerning real estate in his neighborhood.
Next, the realtor should concentrate on posting images concerning the Berwick real estate agents. Such information is likely to be very helpful to the customers. Many people use Facebook to establish contact with their friends and family. Others use this social media platform to look for better opportunities. Realtors will always find clients in need of better houses. Some want cheaper houses. Others want to rent houses. Other customers have an interest in selling and buying property. Regardless of their goal, clients find a lot about new neighborhoods and real estate from Facebook. Posting images of the available houses helps many clients.
Next, the realtor needs to learn to post a lot of information about the events taking place in his neighborhood. People love going on new adventures. People love changes. As clients log in to their Facebook account and see that the realtor has posted about upcoming events in his neighborhood, they are likely to attend. For example, the realtor can inform his Facebook clients about the events that are about to take place in Frankston, if he resides or works there. When they attend, the realtor can use this opportunity to talk with them about the property  in Frankston. Posting about the events helps realtors create interest in his neighborhood.
Finally, realtors should learn to use Facebook appropriately by showing their level of care and concern towards clients. Posting several contests and giving out some freebies is likely to go a very long way towards attracting some clients to the realtor. Posting his listings on Facebook, as and when he receives them, would also help the agent engage with clients regularly. The realtor should not limit himself to Facebook. He also has other social media platforms, such as Twitter, that he needs to learn how to use. The world is going digital, and realtors need to show that they are willing to embrace these changes and flow with the tide.